From Spirituality to Corporate Social Responsibility in Your Organization
Why do you even need to have corporate social responsibility? It’s not a requirement to having it in a business and it doesn’t produce revenue for anyone, right? Wrong. The best talent in today’s ever-changing world and turbulent market are looking for more than a fat pay check and job security. What’s surprising to know is that the monetary gain and the promise of retirement isn’t as appealing as it once was. People have more distractions, hobbies and things to occupy their minds; this only means that it takes much less and much more different things to satisfy your employees.
Another thing to consider is that trends are changing faster. The old management is still in place but it simply cannot keep up with technology and how fickle the market is when they’ve come across new value or innovation. Corporate social responsibility is something that changes more slowly than trends, and it could be a great starting point for you to keep committed employees and loyal customers.
Mitroff and Derton’s book, A Spiritual Audit of Corporate America shows that most organizations lack spirituality. Take note that we do not promote any religion or faith, we simply suggest that you have one that you use to cultivate spirituality within yourself and your organization. If you still doubt the importance of spirituality, take a look at the major findings of the book and how much it can impact your own company:
1. People know the difference between religion and spirituality. This means they are accepting of faith but do not want to discuss the salient points of their religion nor anyone else’s. For them, religion is an institution while spirituality or faith is a personal matter.
2. People appreciate the chance to practice spirituality in the workplace without offending co-workers. This gives a good insight on how accepting the new talent we have in the market is. They are looking for non-religious, nondenominational ways of fostering spirituality.
3. People are afraid to practice spirituality without the proper framework and sanction to do so in the office.
We think that one of the main reasons that corporate social responsibility is lacking in business is because it also lack spirituality. How can you wish to be compassionate, charitable or kind when you aren’t even promoting values through spirituality?
If you want to know how to add corporate social responsibility to your organization, try framing your business using these guides:
1. Evolutionary organization. To create an evolutionary organization, you need to include spiritual openness, philosophy and development in the formulation of business practices. This means that you have to move away from purely pragmatic points of view, homogenous, logical steps and even growth. You don’t have to espouse these completely, but begin to find a balance between your profits and corporate social responsibility that’s comfortable for everyone in your company.
2. Recovering organization. This is an organization that has turned to spirituality and corporate social responsibility as the main path for regaining ground lost. You can face problems and overcome obstacles by leaning on spiritual teachings.
3. Socially-responsible organization. This is the setup for innovative and passionate organizations. They need something exciting, spiritual and responsible to guiding their projects and production. They rely heavily on values and concentrate more on the intangible rewards rather than profit.
4. Values-based organization. This kind of firm treats everyone within it as family. Politics and mistrust have no place here and the goal of the organization is more of self-actualization than profit or giving back to the community. They steep their actions in value and seek to satisfy the passions of their employees.
Essentially, we think that real corporate social responsibility (not CSR for profit or Green Marketing) is in short supply in business. Most employees yearn for this facet of their work and you can give it to them by restructuring your company into something more evolutionary and socially-responsible.