A method that enables constructive reflection and dialogue processes.

LEGO SERIOUS PLAY is a powerful method for co-creation, proto-typing and unlocking the full potential of any organisation. It helps diverse groups of people engage in creative way with and develop innovative solutions to complex issues.

At Team Building Spirit we have used it in a wide ranging variety of organizational challenges including strategy development, interviews, business model creation, communication and other demanding organizational change and renewal processes.


Applications of our LEGO SERIOUS PLAY facilitator

  • User Requirement, Project, Scope, Process & objective definition;
  • Business Model & Strategy innovation;
  • Team building;
  • Communication;
  • Coaching;
  • Problem solving;
  • Creative thinking…

 The Story of Lego Serious Play

The LEGO SERIOUS PLAY method was developed at LEGO in collaboration with leading researchers in strategy and organizational behavior, merging the best from two worlds:

How humans play, learn and develop

How organizations develop and implement strategies and how true leadership can impact on this.

One of the most important research findings that underpin the LEGO SERIOS PLAY method and approach is that hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities.

Why is LEGO SERIOUS PLAY effective?

Bricks serve as a common language that anyone can use

Focus is on each individual and not the group. All parties will honor the decisions and agreements after the meeting.

It produces more concrete ideas and results. Ensures faster and better communication and understanding because it uses 3D visualization, metaphors and stories.

Meetings stay on topic because the focus is on the bricks – not on the person.

Our experience clearly shows us that “Thinking with the body” workshops and materials are efficient, practical and effective processes that work for everyone in an organization.

For further on LEGO® SERIOUS PLAY® method please also see the official site run by LEGO